Having a website is a must for any business.
Even as an individual can a website provide many benefits. Having a website significantly improves your customer reach no matter what product or service you are offering.
Below we have compiled 13 reasons why it is an absolute must to use a website to market your products and services.
1. Quick and Easy to Get Up and Running
So, you want to start a business but don’t know how your potential customers are going to find you? In today’s day and age, it is super easy to get a website up and running fast. With WordPress, you don’t even need to know how to write a single line of code.
2. Your Website Can Be About Anything
You can find websites about anything on the internet. You can sell physical products, digital products, provide information on a specific topic or just have a blog where you write and can be free. You can even have a website all about you to make it easy for potential employers, business partners and customers to find more information about you. The opportunities are endless.
3. Always Available
Your normal brick and mortar stores all close in the evening and open in the mornings, at least most of them. The stores that do manage to stay open around the clock have all sorts of issues like staff falling asleep and people trying to steal your inventory.
Your website will run 24 hours of the day without any supervision or need to shut down for the evening. Potential customers can review your products and services in the comfort of their homes. You can even get new customers and make sales while you sleep.
4. It Serves as Your Online Brochure
Companies spend a lot of money on creating brochures, flyers and colourful information pamphlets. They then proceed to hand them out at robots (that is traffic lights for the non-South African folk), drop them off at the post office to be put in each post box for a fee and even walk from house to house and stick one on each gate using masking tape (sigh, been there done that).
The reason why people do this is because they think it is cheap and that it works. I think if they get a 1% response rate they are highly successful. A website is even cheaper and you don’t have to leave your house to tell people about it.
Your potential customers are sitting in front of their computers most of the day so it makes it easy to get your website in front of them. You can provide a lot more information about your products and services through your website than on a brochure. This will make it easier for your potential customer to make the decision to become your customer.
5. You Reach More Potential Customers
Having a brick and mortar store limits your potential customers to only the people that walk or drive past your store. There are more than 3.5 billion people who use the internet every day. That is more than 40% of the world population. 40% of these users or more than a billion people have bought products and services online.
By not having a website, you are missing out on a lot of potential customers. Website are global, not just local.
6. Be A Market Influencer
A website will assist you to influence a person’s decision whether to buy from you or not through the information you provide about your products and services. People are constantly looking for solutions to their problems and if they think your company can provide that solution, you have a customer.
7. Showcase Your Work
A website grants you the ability to showcase your work. This can be done by including a portfolio, image gallery as well as testimonials from customers about the quality of your product and service. Your potential customer will be able to see your style and quality of work and determine if they want to work with you or not.
Even pictures of your products from all angles and in-depth information will let potential customers review your product without physically seeing it. This makes it easier for them to decide to buy or not.
8. Educate Potential Customers
Your website can be an information resource to educate and update your customers on the latest and greatest products, offerings, promotions, photos and events in your industry.
By having a website, you can quickly change any of the information if it changes or becomes irrelevant. This is unlike print ads which are expensive and gets outdated quickly.
9. Cost Effective Marketing
Marketing used to be a very expensive exercise and effective marketing could only be afforded by big brands. This is not the case today. The internet now makes it possible to get your company and your brand in front of your target market through your website and social media.
10. Customer Support
Your website can serve as your first point of contact for your customer. By providing answers to a list of frequently asked questions or an online ticketing system can reduce the cost of customer support.
11. Professional Email Address
Having a website gives you the ability to have an email address that represents your brand. Having a Gmail email address does not represent your brand and does not resonate with your customers. Having your own email address with your @companyname will give customers the impression that you are professional and that you can solve their problem and provide a solution.
12. Compete With Big Businesses
The internet has levelled the playing field and gives small businesses the opportunity to compete with big businesses. Big businesses have red tape and corporate protocol to follow before action can be taken. As a small business owner, you can make a decision and implement long before the corporate meeting request is accepted.
13. Builds Credibility
Your potential customers use the internet every day to search for solutions to their problems. A well-structured website can build credibility with anyone. Through the information you provide on your website, you can assist potential customers to make the decision to become a customer. Having a professional website will allow your customers to come to you for a solution and not your competitors.
Okay. Now that you know it’s important, what do you do next?
Hopefully you are super excited to get your website up and running but if you have any questions or need assistance, I am here to help!
You are welcome to contact me and I’ll be happy to answer any questions you may have about creating a website.