Hit the ground running by ensuring the following checks are done.
We are three weeks into January and before we know it, it will be March. To ensure that you are all out going for it in 2018, below is a couple of maintenance tasks you can perform to ensure all is good with your website.
1. Check your copyright date in the footer
On newer websites you will find that this automatically changes each year. For a lot of websites out there, this is still a manual process to change the year from 2017 to 2018. You can use the following piece of code to ensure that it changes automatically as soon as the new year starts.
<?php echo date(‘Y’); ?> <?php bloginfo(‘name’); ?>
2. Remove upcoming dates and events that is in the past
I cannot tell you how many times I saw calendar events or upcoming events on a website that has dates months in the past. If you have this on your website, it makes you look unprofessional as you don’t take the time to keep your website up to date. After all, most of the time your website is your first point of contact for potential customers. You want to swoop them off their feet when they visit your website.
3. Check that your personnel details and number of staff is correct on your “About Us” page
There is nothing worse when a customer asks for “John” but “John” left the company 6 months ago. This once again makes you look unprofessional. The “About Us” page is one of the most visited pages on your websites as potential customers go to this page when they are looking to make a personal connection with your company. If the connection is made, you have a greater chance of converting the potential customer into a customer. Customers mean more revenue. Who does not like more revenue?
4. Check that your contact details are correct on your “Contact Us” page
Can potential customers contact you easily? If you recently moved offices or changed any contact numbers, ensure that they are up to date. If a potential customer tries to contact you and they find it difficult to do so, they will close your website and you will have lost a potential customer forever.
5. Create a blog post if you have not done one in a while
Having up to date content on your website is not so sorely an issue for potential customers. Google actually looks at how often your website gets updated with new content. The more often it is updated, the higher you will rank in their search engine and the easier it will be to find your website through Google.
6. Check that your contact form actually works
Countless times people have complained about forms on websites not working because either the company never responds to them or when they try to submit the form, they get an error. Once again, the potential customer will close your website and go to your competitor. It is vitally important that potential customer and customers can easily contact you.
7. Check for any broken links
Having links on your website that leads to nowhere, will give your potential customers the impression that you are unprofessional and they will close your website. It is also a good idea to have a custom 404 page for your website to ensure that they don’t click the close button.
8. Check that you have recent testimonials
If you have testimonials on your website and they are a couple of years out of date, it is a good idea to get new and fresh testimonials from customers. Having old testimonials on your website looks like you are not in business anymore.
9. Review and update your social media links
The social media websites have the tendency to change their link structure from time to time. Be sure to check that your website still points to the most up to date links of your social media profiles.
10. Check that your social media artwork has the same feel as your website
This has more to do with company branding than your actual website but it is vitally important that the look and feel is consist across your website and social media profiles. The same goes for your email signature and print stationary.
11. Do a malware and security scan
If your website is infected with malware, search engines can flag your site as spam and thus ban you from their searches. Internet browsers will also detect this and will show a big red warning to your potential customers that your site is potentially infected. This is definitely not good so you will need to do a security scan from time to time to ensure that your website is clean.
12. Create a backup of your website
Too many a times have websites been hacked or the servers of web hosts crashed and afterwards people realised that they don’t have a backup of their website. Don’t be one of those people. Make sure you have a backup of your website.
13. Do a performance scan of your website
The longer a potential customer has to wait for your site to load, the less chance you have of them hanging around and waiting for your website to appear on their screen. Your website needs to load fast to ensure a pleasant browsing experience for the user.
In short, the above list basically is a bunch of things to do to improve the chance that your potential customers want to do business with you. After all, why are we all in business? Money.
If you found these tips helpful but don’t have the time to get it done, feel free to contact me and we can discuss your requirements further.